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| 001 |
0000102985 |
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20250716.0 |
| 008 |
250407s2022 nyu eng |
| 020 |
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|a 9780367500368 (hbk)
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| 020 |
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|a 9781003048596 (ebk)
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| 020 |
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|a 9781032149264 (pbk)
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
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|a HF5718
|b .C43 2022
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| 090 |
0 |
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|a HF5718
|b .C43 2022
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| 100 |
0 |
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|a Charu Lata Singh ,
|e author
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| 245 |
1 |
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|a Introduction to corporate communication
|c Charu Lata Singh and Mona Gupta
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| 264 |
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1 |
|a New York :
|b Routledge Taylor & Francis Group
|c ©2022
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| 264 |
|
4 |
|c ©2022
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| 300 |
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|a ix, 290 pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Corporate Environment : An Overview -- 2. Corporate Communication -- 3. Forms and Structure of Corporate Communication -- 4. Corporate Constituencies and Stakeholder Mapping -- 5. Stakeholders Communication- Tools and Methods -- 6. Corporate Branding -- 7. Corporate Social Responsibility (CSR) -- 8. Crisis Communication and Management -- 9. Communication Strategy and Campaign Planning -- 10. Corporate Ethics and Guidelines References
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| 650 |
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0 |
|a Business communication
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| 700 |
0 |
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|a Mona Gupta ,
|e author
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| 999 |
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|a 1000187841
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
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|a 1000187842
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|