Media strategies : managing content, platforms and relationships
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge Taylor & Francis Group
©2018
|
| Subjects: |
Table of Contents:
- 1. Managing content, platforms and relationship in a transmedia environment
- 2. Media theories, concepts and ideas
- 3. Working with journalist and insfluentcers
- 4. Social networks
- 5. Audience, analytics and measuring outcomes
- 6. Media releases and centres
- 7. Media 'pressers', events and training
- 8. Visual content
- 9. Transmedia storytelling
- 10. Working with complex topic and expert
- 11. Law, regulation and ethics in media practice
- 12. Media in issues and crisis management