rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Media strategies
    sub title: managing content, platforms and relationships
  name:
    name part: Johnston, Jane
    name part: 1954-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Rowney, Katie
    role:
      role term: auhtor
  type of resource: text
  origin info:
    place:
      place term: nyu
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vii, 333pages : illustrations ; 23 cm.
  table of contents: 1. Managing content, platforms and relationship in a transmedia environment -- 2. Media theories, concepts and ideas -- 3. Working with journalist and insfluentcers -- 4. Social networks -- 5. Audience, analytics and measuring outcomes -- 6. Media releases and centres -- 7. Media 'pressers', events and training -- 8. Visual content -- 9. Transmedia storytelling -- 10. Working with complex topic and expert -- 11. Law, regulation and ethics in media practice -- 12. Media in issues and crisis management
  note: Jane Johnston & Katie Rowney
  note: Includes bibliographical references (pages 305-325) and index
  subject:
    topic: Communication
  subject:
    topic: Public relations
  subject:
    topic: Strategic planning
  classification: HD59 .J64 2018
  identifier: 9781760295196 (paperback)
  record info:
    record content source: UniSZA
    record creation date: 250406
    record change date: 20250730093000.0
    record identifier: 0000102952