Media strategies : managing content, platforms and relationships - Johnston, Jane , 1954-; Rowney, Katie (New York : Routledge Taylor & Francis Group, 2018)
1. Managing content, platforms and relationship in a transmedia environment -- 2. Media theories, concepts and ideas -- 3. Working with journalist and insfluentcers -- 4. Social networks -- 5. Audience, analytics and measuring outcomes -- 6. Media releases and centres -- 7. Media 'pressers', events and training -- 8. Visual content -- 9. Transmedia storytelling -- 10. Working with complex topic and expert -- 11. Law, regulation and ethics in media practice -- 12. Media in issues and crisis management
Includes bibliographical references (pages 305-325) and index
Keywords: Communication; Public relations; Strategic planning