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| 001 |
0000102952 |
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20250730.0 |
| 008 |
250406s2018 nyu eng |
| 020 |
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|a 9781760295196 (paperback)
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD59
|b .J64 2018
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| 090 |
0 |
0 |
|a HD59
|b .J64 2018
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| 100 |
1 |
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|a Johnston, Jane ,
|d 1954- ,
|e author
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| 245 |
1 |
0 |
|a Media strategies :
|b managing content, platforms and relationships
|c Jane Johnston & Katie Rowney
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| 264 |
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1 |
|a New York :
|b Routledge Taylor & Francis Group
|c ©2018
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| 264 |
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|c ©2018
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| 300 |
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|a vii, 333pages :
|b illustrations ;
|c 23 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 305-325) and index
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| 505 |
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|a 1. Managing content, platforms and relationship in a transmedia environment -- 2. Media theories, concepts and ideas -- 3. Working with journalist and insfluentcers -- 4. Social networks -- 5. Audience, analytics and measuring outcomes -- 6. Media releases and centres -- 7. Media 'pressers', events and training -- 8. Visual content -- 9. Transmedia storytelling -- 10. Working with complex topic and expert -- 11. Law, regulation and ethics in media practice -- 12. Media in issues and crisis management
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| 650 |
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|a Communication
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| 650 |
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0 |
|a Public relations
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| 650 |
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|a Strategic planning
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| 700 |
1 |
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|a Rowney, Katie ,
|e auhtor
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| 999 |
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|a 1000187835
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
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| 999 |
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|a 1000187836
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|