Media strategies : managing content, platforms and relationships

Bibliographic Details
Main Author: Johnston, Jane , 1954- (Author)
Other Authors: Rowney, Katie (auhtor)
Format: Book
Language:English
Published: New York : Routledge Taylor & Francis Group ©2018
Subjects:
Description
Physical Description:vii, 333pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 305-325) and index
ISBN:9781760295196 (paperback)