|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000102777 |
| 008 |
241205s2021 at eng |
| 020 |
|
|
|a 9781108703116
|q paperback
|
| 040 |
|
|
|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5415.123
|b .P75 2021
|
| 090 |
0 |
0 |
|a HF5415.123
|b .P75 2021
|
| 245 |
0 |
0 |
|a Principles of integrated marketing communications
|b an evidence-based approach
|c Lawrence Ang
|
| 250 |
|
|
|a Second edition
|
| 264 |
|
1 |
|a Victoria, Australia
|b Cambridge University Press
|c ©2021
|
| 264 |
|
4 |
|c ©2021
|
| 300 |
|
|
|a xx, 507 pages
|b illustrations
|c 26 cm
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Marketing
|x Technological innovations
|
| 700 |
1 |
|
|a Ang, Lawrence
|e editor
|
| 999 |
|
|
|a 1000186979
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|
| 999 |
|
|
|a 1000186980
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|
| 999 |
|
|
|a 1000186981
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|