Principles of integrated marketing communications : an evidence-based approach
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Victoria, Australia :
Cambridge University Press
©2021
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| Edition: | Second edition |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xx, 507 pages : illustrations ; 26 cm. |
| ISBN: | 9781108703116 ( |