APA (7th ed.) Citation

Ang, L. (2021). Principles of integrated marketing communications: An evidence-based approach (Second edition.). Cambridge University Press.

Chicago Style (17th ed.) Citation

Ang, Lawrence. Principles of Integrated Marketing Communications: An Evidence-based Approach. Second edition. Victoria, Australia: Cambridge University Press, 2021.

MLA (9th ed.) Citation

Ang, Lawrence. Principles of Integrated Marketing Communications: An Evidence-based Approach. Second edition. Cambridge University Press, 2021.