Consumer and sensory evaluation techniques : how to sense successful products
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| Format: | Book |
| Language: | English |
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Hoboken, NJ :
John Wiley & Sons
2018
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Table of Contents:
- 1. The pillars of good consumer and sensory studies
- 2. Sensory profile of a product: Mapping internal sensory properties
- 3. The foundations of consumer evaluation
- 4. Study plans and strategy: Sustainable short-,Mid-and Long term vision
- 5. Real-life anticipation with market factors: Brand, Concept, Market channel, Price
- 6. Internal studies versus sub-contracting