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00000cam a2200000 7i4500 |
| 001 |
0000102771 |
| 005 |
20250819112422.0 |
| 008 |
241205s2018 nju eng |
| 020 |
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|a 9781119405542 (
|q (pbk))
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| 020 |
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|a 9781119405603 (
|q (pdf))
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a TA418.5
|b .S25 2018
|
| 090 |
0 |
0 |
|a TA418.5
|b .S25 2018
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| 100 |
1 |
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|a Saint-Denis, Cecilia Y ,
|d 1972- ,
|e author
|
| 245 |
0 |
0 |
|a Consumer and sensory evaluation techniques :
|b how to sense successful products
|c Cecilia Y. Saint Denis
|
| 264 |
|
1 |
|a Hoboken, NJ :
|b John Wiley & Sons
|c 2018
|
| 300 |
|
|
|a xiv, 190 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The pillars of good consumer and sensory studies -- 2. Sensory profile of a product: Mapping internal sensory properties -- 3. The foundations of consumer evaluation -- 4. Study plans and strategy: Sustainable short-,Mid-and Long term vision -- 5. Real-life anticipation with market factors: Brand, Concept, Market channel, Price -- 6. Internal studies versus sub-contracting
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| 650 |
|
0 |
|a Marketing research
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| 650 |
|
0 |
|a New products
|x Evaluation
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| 650 |
|
0 |
|a Sensory evaluation
|
| 999 |
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|a 1000186970
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|
| 999 |
|
|
|a 1000186971
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|
| 999 |
|
|
|a 1000186972
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|