The mediating role of social media in the relationship between communication factors and online shopping behavior in Nigeria

The mediating role of social media in the relationship between communication factors and online shopping behavior in Nigeria

Bibliographic Details
Main Author: Nasidi, Qaribu Yahaya (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Applied Social Sciences
Format: Thesis Book
Language:English
Subjects:
Universiti Sultan Zainal Abidin > Faculty of Applied Social Sciences > Dissertations
Universiti Sultan Zainal Abidin > Dissertations
Dissertations, Academic
Electronic commerce
Business enterprises > Computer networks
Online Access:https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp
Table of Contents:
  • 1. Introduction
  • 2. Literature review
  • 3. Methodology
  • 4. Analysis
  • 5. Discussion, conclusion, implications and limitations

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