Strategic brand management : building, measuring, and managing brand equity

Bibliographic Details
Main Authors:	Keller, Kevin Lane , 1956- (Author), Swaminathan, Vanitha (Author)
Format:	Book
Language:	English
Published:	New York : Pearson ©2020
Edition:	Fifth edition
Subjects:	Brand name products Brand name products > Management

Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane , 1956-

Published 2013

Published 2008

Table of contents only

Published 2007

Published 1998