Strategic brand management : building, measuring, and managing brand equity
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson
©2020
|
| Edition: | Fifth edition |
| Subjects: |
Table of Contents:
- 1. Opening perspectives
- 2. Developing a brand strategy
- 3. Designing and implementing brand marketing brand marketing programs
- 4. Measuring and interpreting brand performance
- 5. Growing and sustaining brand equity
- 6. Closing perspectives