Strategic brand management : building, measuring, and managing brand equity

Bibliographic Details
Main Authors: Keller, Kevin Lane , 1956- (Author), Swaminathan, Vanitha (Author)
Format: Book
Language:English
Published: New York : Pearson ©2020
Edition:Fifth edition
Subjects:

Badak Academic Core Collection

Holdings details from Badak Academic Core Collection
Call Number: HD69 B7 K45 2020
Accession Item Category Format Status Notes
1000185604 Open Shelf (1 Day) Book Available

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD69 B7 K45 2020
Accession Item Category Format Status Notes
1000185605 OPEN SHELF (30 DAYS) Book Available
1000186780 OPEN SHELF (30 DAYS) Book Available
1000186781 OPEN SHELF (30 DAYS) Book Available
1000186782 OPEN SHELF (30 DAYS) Book Available