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00000cam a2200000 7i4500 |
| 001 |
0000101919 |
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230523s2020 nyu eng |
| 020 |
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|a 1292314966
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| 020 |
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|a 9781292314969
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD69.B7
|b K45 2020
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| 090 |
0 |
0 |
|a HD69.B7
|b K45 2020
|
| 100 |
1 |
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|a Keller, Kevin Lane
|d 1956-
|e author
|
| 245 |
1 |
0 |
|a Strategic brand management
|b building, measuring, and managing brand equity
|c Kevin Lane Keller, Vanitha Swaminathan
|
| 250 |
|
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|a Fifth edition
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| 264 |
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1 |
|a New York
|b Pearson
|c ©2020
|
| 264 |
|
4 |
|c ©2020
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| 300 |
|
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|a 621 pages
|b color illustrations
|c 28 cm
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 650 |
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0 |
|a Brand name products
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| 650 |
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0 |
|a Brand name products
|x Management
|
| 700 |
1 |
|
|a Swaminathan, Vanitha
|e author
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| 999 |
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|a 1000185604
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
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| 999 |
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|a 1000185605
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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|a 1000186780
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|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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|a 1000186781
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000186782
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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