Strategic brand management building, measuring, and managing brand equity
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Pearson
©2020
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| Edition: | Fifth edition |
| Subjects: |
| Physical Description: | 621 pages color illustrations 28 cm |
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| ISBN: | 1292314966 9781292314969 |