Strategic brand management : building, measuring, and managing brand equity
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson
©2020
|
| Edition: | Fifth edition |
| Subjects: |
| Physical Description: | 621 pages : color illustrations ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1292314966 9781292314969 |