APA (7th ed.) Citation

Keller, K. L. ., & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane , and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition. New York: Pearson, 2020.

MLA (9th ed.) Citation

Keller, Kevin Lane , and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition. Pearson, 2020.