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00000cam a2200000 7i4500 |
| 001 |
0000101918 |
| 008 |
230523s2021 nyu eng |
| 020 |
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|a 9780367443641
|
| 020 |
|
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|a 9780367561987
|
| 020 |
|
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|a 9781003009276
|
| 040 |
|
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|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5415.123
|b .I56 2021
|
| 090 |
0 |
0 |
|a HF5415.123
|b .I56 2021
|
| 245 |
0 |
0 |
|a Innovation in advertising and branding communication
|c edited by Lluis Mas-Manchon
|
| 264 |
|
1 |
|a New York
|b Routledge
|c ©2021
|
| 264 |
|
4 |
|c ©2021
|
| 300 |
|
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|a xiv, 175 pages
|b illustration
|c 24 cm
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 490 |
0 |
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|a Routledge research in communication studies
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
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0 |
|a Brand name products
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| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Mas-Manchon, Lluis
|e editor
|
| 999 |
|
|
|a 1000185602
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000185603
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000186832
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|