The impact of market orientation and entrepreneurial orientation on the performance of homestay enterprises in Malaysia

The impact of market orientation and entrepreneurial orientation on the performance of homestay enterprises in Malaysia

Bibliographic Details
Main Author: Kamalu, Umar (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Economics and Management Sciences
Format: Thesis Book
Language:English
Subjects:
Universiti Sultan Zainal Abidin > Faculty of Economics and Management Sciences > Dissertations
Universiti Sultan Zainal Abidin > Dissertations
Business enterprises
Dissertations, Academic
Business enterprises > Malaysia
Homestay > Malaysia
Online Access:https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp
Table of Contents:
  • 1. Introduction
  • 2. Review of related literature
  • 3. Research methodology
  • 4. Data analysis and discussion
  • 5. Summary, conclusion and recommendation

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