Managing hospitality organizations : achieving excellence in the guest experience

Bibliographic Details
Main Authors: Ford, Robert C. Ford , 1945- (Author), Sturman, Michael C. (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : SAGE Publications, Inc. c2020
Edition:Second edition
Subjects:
Table of Contents:
  • 1. The basics of wow! the guest knows best
  • 2. Meeting guest expectations through planning
  • 3. Setting the scene for the guest experience
  • 4. Developing the hospitality culture:everyone serves
  • 5. Staffing for service
  • 6. Training and developing employees to serve
  • 7. Serving with a smile:motivating exceptional service
  • 8. Involving the guest: the co-creation of value
  • 9. Communicating for service
  • 10. Planning the service delivery system
  • 11. Waiting for service
  • 12. Measuring and managing service delivery
  • 13. Fixing service failures
  • 14. Service excellence: leading the way to wow!