McQuail's mass communication theory

Bibliographic Details
Main Author: McQuail, Denis (Author)
Format: Book
Language:English
Edition:6th edition
Subjects:

MARC

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020 |a 1849202923 
020 |a 9781849202923 
040 |a UniSZA   |e rda 
050 0 |a P90   |b .M37 2005 
090 0 0 |a P90   |b .M37 2005 
100 1 |a McQuail, Denis ,   |e author 
245 1 0 |a McQuail's mass communication theory   |c Denis McQuail 
250 |a 6th edition 
264 0 |a London   |a Thousand Oaks, California :   |b Sage Publications   |c c2010 
300 |a viii, 621 pages :   |b illustrations ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (p. [574]-613) and indexes 
505 0 |a 1. Preliminaries -- 2. Theories -- 3. Structures -- 4. Organizations -- 5. Content -- 6. Audiences -- 7. Effects -- 8. Epilogue 
650 0 |a Mass media 
999 |a 1000183666   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus