Antecedents and consequences of purchase regret : moderating role of brand identification

Antecedents and consequences of purchase regret : moderating role of brand identification

Apparel fashion industry is one of the most important sectors that had been contributing to the economy of Pakistan. While it formed a major support to the national economy, this industry is facing several crucial problems which had caused a decrease in the loyalty of customers. The Steadily Increas...

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Bibliographic Details
Main Author: Muhammad Arslan Sarwar (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format: Thesis Book
Language:English
Subjects:
Universiti Sultan Zainal Abidin > Dissertations
Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations
Clothing trade
Dissertations, Academic
Purchasing
Online Access:https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp
Table of Contents:
  • 1. Introduction of the study
  • 2. Literature review
  • 3. Research methodology
  • 4. Results of data analysis
  • Discussion and conclusion

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