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Antecedents and consequences of purchase regret : moderating role of brand identification

Apparel fashion industry is one of the most important sectors that had been contributing to the economy of Pakistan. While it formed a major support to the national economy, this industry is facing several crucial problems which had caused a decrease in the loyalty of customers. The Steadily Increas...

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Bibliographic Details
Main Author:	Muhammad Arslan Sarwar (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format:	Thesis Book
Language:	English
Subjects:	Universiti Sultan Zainal Abidin > Dissertations Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations Clothing trade Dissertations, Academic Purchasing
Online Access:	https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp

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