A mediating effect of risk perception on factors influencing international tourists' intention to travel to Malaysia
Tourism industry has experienced a massive development in Malaysia. Statistics revealed that national tourism industry was at the ixth place among the major contributors to the national economy contributing an average of 12.9% to 14.3% of the National Gross Domestic Product (NGDP) from 2012 to...
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| Format: | Thesis Book |
| Language: | English |
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Table of Contents:
- 1. Introduction
- 2. Literature review
- 3. Research Methodology
- 4. Data analysis and findings
- 5. Discussion, conclusion and recommendation