Designing Malaysian identity: the taxi as an exemplar case study : an exploratory study of Malaysian identity and Malaysian product design templar

In Malaysia, there are different understandings of the term 'design', where it appears to be perceived by many as being about the artistic beauty and function of the object created, rather than the process leading to it. This is evident through the review of literature, and major companies...

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Bibliographic Details
Main Author: Amirul Fahmi Razali (Author)
Corporate Author: Lancaster University . Faculty of Innovative Design & Technology
Format: Thesis Book
Language:English
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Taxicabs design and issues
  • 3. Malaysian product design identity and issues
  • 4. Methodology and analyses
  • 5. Interview findings
  • 6. Findings: focus group research
  • 7. Design processes and discussions
  • 8. Conclusions and recommendations