The Communication Scarcity in Agriculture
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Subjects: |
Table of Contents:
- 1. Pink slime: when a media frenzy strikes
- 2. Chipotle marketing: pushing polarization to the next level
- 3. All that glitters: the power of non-expert influence
- 4. Triple for a dozen: the rise and dominance of advocacy
- 5. Technical difficulties: grappling with the benefits and risks of GMOs
- 6. Emotions and agriculture
- 7. Communicating the essence of agriculture
- 8. The importance of perception
- 9. Turning up the volume on science
- 10. Working with, not against: the power of a diversity of perspectives
- 11. Settling into common ground: the future of food and agriculture.