http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Pink slime: when a media frenzy strikes -- 2. Chipotle marketing: pushing polarization to the next level -- 3. All that glitters: the power of non-expert influence -- 4. Triple for a dozen: the rise and dominance of advocacy -- 5. Technical difficulties: grappling with the benefits and risks of GMOs -- 6. Emotions and agriculture -- 7. Communicating the essence of agriculture -- 8. The importance of perception -- 9. Turning up the volume on science -- 10. Working with, not against: the power of a diversity of perspectives -- 11. Settling into common ground: the future of food and agriculture.