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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000100355 |
| 005 |
20211209093000.0 |
| 008 |
210725s2017 enk eng |
| 020 |
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|a 9781138650619
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a S494.5.C6
|b E37 2017
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| 090 |
0 |
0 |
|a S494.5.C6
|b E37 2017
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| 100 |
1 |
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|a Eise, Jessica, ,
|e author
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| 245 |
0 |
4 |
|a The Communication Scarcity in Agriculture
|c Eise, J. & Hodde, W.
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| 264 |
|
0 |
|b Routledge: New York.
|c 2019
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| 300 |
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|a xviii, 139 pages ;
|c 21cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references
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| 505 |
0 |
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|a 1. Pink slime: when a media frenzy strikes -- 2. Chipotle marketing: pushing polarization to the next level -- 3. All that glitters: the power of non-expert influence -- 4. Triple for a dozen: the rise and dominance of advocacy -- 5. Technical difficulties: grappling with the benefits and risks of GMOs -- 6. Emotions and agriculture -- 7. Communicating the essence of agriculture -- 8. The importance of perception -- 9. Turning up the volume on science -- 10. Working with, not against: the power of a diversity of perspectives -- 11. Settling into common ground: the future of food and agriculture.
|
| 650 |
|
0 |
|a Communication in agriculture
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| 700 |
1 |
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|a Hodde, Whitney ,
|e author
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| 999 |
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|a 1000182760
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
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| 999 |
|
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|a 1000182761
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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| 999 |
|
|
|a 1000182762
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|