Change by design : how design thinking transforms organizations and inspires innovation

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of des...

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Bibliographic Details
Main Authors: Brown, Tim (Author), Katz, Barry (Author)
Format: Book
Language:English
Published: New York : HarperBusiness, an imprint of HarperCollinsPublishers c2019
Edition:Revised and updated edition
Subjects:

MARC

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300 |a viii, 294 pages :   |b illustrations ;   |c 24 cm. 
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500 |a Includes index 
505 0 0 |a 1. Getting under your skin -- 2. Converting need into demand -- 3. A mental matrix -- 4. Building to think -- 5. Returning to the surface -- 6. Spreading the message -- 7. Design thinking meets the corporation -- 8. The new social contract -- 9. Design activism -- 10. Designing tomorrow -- 11. Redesigning design 
520 |a The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business 
650 0 |a Corporate reorganizations 
650 0 |a Industrial design 
650 0 |a Organizational change 
650 0 |a Reengineering (Management) 
700 1 |a Katz, Barry ,   |e author 
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