http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
100 things every designer needs to know about people
One hundred things every designer needs to know about people
xi, 243 pages : illustrations ; 24 cm.
Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel
1. How people see -- 2. How people read -- 3. How people remember -- 4. How people think -- 5. How people focus their attention -- 6. What motivates people -- 7. People are social animals -- 8. How people feel -- 9. People make mistakes -- 10. How people decide
Includes bibliographical references (pages 227-235) and index