Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Pearson Higher Education
c2018
|
| Edition: | Seventeenth edition |
| Subjects: |
Table of Contents:
- 1. Defining marketing and the marketing process
- 2. Understanding the marketplace and consumer value
- 3. Designing a customer value-driven strategy and mix
- 4. Extending marketing