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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000100229 |
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20221030093000.0 |
| 008 |
210418s2018 nju eng |
| 020 |
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|a 013449251X
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| 020 |
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|a 9780134492513
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415
|b .K68 2018
|
| 090 |
0 |
0 |
|a HF5415
|b .K68 2018
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
|
| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong
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| 250 |
|
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|a Seventeenth edition
|
| 264 |
|
1 |
|a Hoboken :
|b Pearson Higher Education
|c c2018
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| 300 |
|
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|a xxiv, 707 pages :
|b colour illustrations ;
|c 29 cm.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 651-678) and index
|
| 505 |
0 |
0 |
|a 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumer value -- 3. Designing a customer value-driven strategy and mix -- 4. Extending marketing
|
| 650 |
|
0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 999 |
|
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|a 1000182700
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|