Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Pearson Higher Education
c2018
|
| Edition: | Seventeenth edition |
| Subjects: |
| Physical Description: | xxiv, 707 pages : colour illustrations ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages 651-678) and index |
| ISBN: | 013449251X 9780134492513 |