APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2018). Principles of marketing (Seventeenth edition.). Pearson Higher Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Seventeenth edition. Hoboken: Pearson Higher Education, 2018.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Seventeenth edition. Pearson Higher Education, 2018.

Warning: These citations may not always be 100% accurate.