Google Adwords that work : the 7 secrets for cashing in with the world's numbers 1 search engine

Bibliographic Details
Main Author: Smith, Jon (Author)
Format: Book
Language:English
Published: United Kingdom : The Infinite Ideas Company Limited c2009
Subjects:
Table of Contents:
  • 1. AdWords - what's it all about?
  • 2. Defining your strategy
  • 3. The importance of keywords
  • 4. Getting started with AdWords
  • 5. Ad group and advanced AdWords
  • 6. Writing killer ads
  • 7. Ad testing, tracking and converting