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210103s2020 my eng |
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|a UniSZA
|e rda
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|a G155.M33
|b W36 2020
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|a G155.M33
|b W36 2020
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|a Wan Mohd Firdaus Wan Sembak ,
|e author
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|a The exploratory study of short-term accomodation (STA) business in Terengganu
|c Wan Mohd Firdaus bin Wan Sembak
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|c 2020
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| 300 |
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|a xii, 94 leaves ;
|c 31 cm.
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|a text
|2 rdacontent
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 502 |
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|a Thesis (Degree of Master of Business Administration) - Universiti Sultan Zainal Abidin, 2020
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| 504 |
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|a Includes bibliographical references (leaves 78-87)
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|a 1. Introduction -- 2. Literature review -- 3. Research methodology -- 4. Data analysis -- 5. Discussions, conclusion and recommendations
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| 520 |
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|a Tourism industry is one of the leading service industries and is considered a pivotal
source of economic growth in the world economy. A developed and established
tourism industry serves as the catalyst for national and regional development, helps
establish the foreign exchange rate, creates more employment opportunities, and
contributes to social development that will benefit the local community and tourists.
The general purpose of this research was to assess the effects of Short Term
Accommodation to tourism performance in Terengganu. In overall, this research had
been conducted to determine Short Term Accommodation business attribute and
tourism performance in Terengganu. It is significant to ensure which elements in
Short Term Accommodation is importance. This study also look into the tourism
performance of each mponent that has been stated as important concerning tourist's
perception to make sure the factors will give benefit all parties. This research was
conducted using qualitative methods by conducting in-depth interview sessions. The
interview was done to obtain verification from the appropriate experts in the field of
Tourism and Hotelier that verified the attribute indicators that have been developed
based on empirical studies reference to the Short Term Accommodation Business and
Tourism Industry. Based on the results that obtained from this research it will help in
improving the Short Term Accommodation for travelers that are important based on
tourism performance. Therefore, the effort will improve the price, facilities,
promotion, and location to travelers in Terengganu.
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| 610 |
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|a Universiti Sultan Zainal Abidin
|x Faculty of Business and Management
|v Dissertations
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| 610 |
2 |
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|a Universiti Sultan Zainal Abidin
|x Dissertations
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| 650 |
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|a Accomodation Business
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| 650 |
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|a Dissertations, Academic
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| 650 |
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|a Homestay
|z Malaysia
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| 650 |
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|a Tourism
|x Information resources management
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| 710 |
2 |
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|a Universiti Sultan Zainal Abidin .
|b Faculty of Business and Management
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| 999 |
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|a 1000181848
|b Thesis
|c Reference
|e Gong Badak Campus
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