The exploratory study of short-term accomodation (STA) business in Terengganu

Tourism industry is one of the leading service industries and is considered a pivotal source of economic growth in the world economy. A developed and established tourism industry serves as the catalyst for national and regional development, helps establish the foreign exchange rate, creates mo...

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Bibliographic Details
Main Author: Wan Mohd Firdaus Wan Sembak (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format: Thesis Book
Language:English
Subjects:
Description
Summary:Tourism industry is one of the leading service industries and is considered a pivotal source of economic growth in the world economy. A developed and established tourism industry serves as the catalyst for national and regional development, helps establish the foreign exchange rate, creates more employment opportunities, and contributes to social development that will benefit the local community and tourists. The general purpose of this research was to assess the effects of Short Term Accommodation to tourism performance in Terengganu. In overall, this research had been conducted to determine Short Term Accommodation business attribute and tourism performance in Terengganu. It is significant to ensure which elements in Short Term Accommodation is importance. This study also look into the tourism performance of each mponent that has been stated as important concerning tourist's perception to make sure the factors will give benefit all parties. This research was conducted using qualitative methods by conducting in-depth interview sessions. The interview was done to obtain verification from the appropriate experts in the field of Tourism and Hotelier that verified the attribute indicators that have been developed based on empirical studies reference to the Short Term Accommodation Business and Tourism Industry. Based on the results that obtained from this research it will help in improving the Short Term Accommodation for travelers that are important based on tourism performance. Therefore, the effort will improve the price, facilities, promotion, and location to travelers in Terengganu.
Physical Description:xii, 94 leaves ; 31 cm.
Bibliography:Includes bibliographical references (leaves 78-87)