Modelling digital marketing strategies for young entrepreneurs in Terengganu

The purpose of this study is to look at the models used by successful young entrepreneurs in their business using digital marketing strategies in Terengganu. The design of this study is a case study of interviewees using qualitative approach. Respondents were obtained through government agency...

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Bibliographic Details
Main Author: Mohd Yusof Salleh (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Economics and Management Sciences
Format: Thesis Book
Language:English
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Literature review
  • 3. Research methodology
  • 4. Results and finding
  • 5. Conclusion and recommendations