| Summary: | The purpose of this study is to look at the models used by successful young
entrepreneurs in their business using digital marketing strategies in Terengganu. The
design of this study is a case study of interviewees using qualitative approach.
Respondents were obtained through government agency sources, Terengganu
Entrepreneur Development Foundation (YPU) and TD1303. At the same time, the
challenges and obstacles faced by these entrepreneurs are also studied to complete this
study. There are three objectives of the study and the questions that are formulated to
carry out this study and the results of this study are formulated as a conclusion. While
various efforts to develop entrepreneurs are made by the government, the development
of technology has benefited entrepreneur's especially young entrepreneurs. Some of the
approaches used by young entrepreneurs through digital marketing include an engaging
website, social media marketing, content marketing and email marketing. All of these
elements are modeled on digital marketing for young entrepreneurs in Terengganu. The
author has also made several suggestions such as strengthening marketing strategies,
brand awareness and even encouraging by the government to grow their business.
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