| Summary: | The purpose of this study is to develop a model that single mother micro entrepreneurs
can use to succeed in the business of Terengganu. The design of this study is a case
study of interviewees using qualitative approach. Respondents were obtained through
government agency sources such as the Yayasan Pembangunan Keluarga Terengganu
and the Terengganu Single Mothers Association. The authors also examine the
challenges and problems faced by entrepreneurs as additional information to complete
this study. There are three objectives of the study and the questions that are
formulated to carry out this study and the results of this study are formulated as a
conclusion. The government through the agencies involved has made various efforts
to develop entrepreneurs in Malaysia, however, only a handful of entrepreneurs,
especially among single mothers who are successful in the field of micro enterprises.
Therefore, the authors wish to study the factors of their success and the results of the
study will be built on a model for reference to single mother micro entrepreneurs in
Terengganu. The author has also made several suggestions such as strengthening
marketing strategies, brand awareness and also encouraging governments and the
private sector to grow their business.
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