The relationship between corporate image, customer satisfaction and customer loyalty : the case study of coca-cola company in the Gambia

The relationship between corporate image, customer satisfaction and customer loyalty : the case study of coca-cola company in the Gambia

The Coca-Cola Company in the Gambia faces various challenges especially in relation to customer loyalty. Many customers boycott the company's products due to religious sensitivity. This problem affects the company's productivity, which might be due to ineffective marketing strategies. The...

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Bibliographic Details
Main Author: Jallow, Hawa (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format: Thesis Book
Subjects:
Universiti Sultan Zainal Abidin > Dissertations
Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations
Corporate image
Corporate image > Gambia
Customer loyalty
Customer loyalty > Case studies > Gambia
Dissertations, Academic
Online Access:https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp
Table of Contents:
  • 1. Introduction
  • 2. Literature review
  • 3. Research methodology
  • 4. Data analysis and interpretation of findings
  • 5. Summary of finding and conclusion

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