The relationship between corporate image, customer satisfaction and customer loyalty : the case study of coca-cola company in the Gambia

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The relationship between corporate image, customer satisfaction and customer loyalty : the case study of coca-cola company in the Gambia

The Coca-Cola Company in the Gambia faces various challenges especially in relation to customer loyalty. Many customers boycott the company's products due to religious sensitivity. This problem affects the company's productivity, which might be due to ineffective marketing strategies. The...

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Bibliographic Details
Main Author:	Jallow, Hawa (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format:	Thesis Book
Subjects:	Universiti Sultan Zainal Abidin > Dissertations Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations Corporate image Corporate image > Gambia Customer loyalty Customer loyalty > Case studies > Gambia Dissertations, Academic
Online Access:	https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp

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