Modelling the mediating role of place attachment and tourist satisfaction on destination loyalty in the Malaysian tourism industry
The tourism industry in Malaysia is an important sector that contributes to the national economy. This study was carried out on Langkawi Island, the first and only Global Geopark in Malaysia recognized by UNESCO, which is facing a sluggish and unstable growth rate pattern of international tourist ar...
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Table of Contents:
- 1. Introduction
- 2. Literature review
- 3. Research methodology
- 4. Findings and analysis
- 5. Discussion and conclusion