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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000099236 |
| 005 |
20210310093000.0 |
| 008 |
200909s2019 cau eng |
| 020 |
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|a 9781544364414
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| 040 |
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|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a P90
|b .H314 2019
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| 090 |
0 |
0 |
|a P90
|b .H314 2019
|
| 100 |
1 |
|
|a Hanson, Ralph E. ,
|e author
|
| 245 |
1 |
0 |
|a Mass communication :
|b living in a media world
|c Ralph E. Hanson
|
| 250 |
|
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|a Seventh edition
|
| 264 |
|
1 |
|a Los Angeles,California :
|b SAGE Publications
|c 2019
|
| 300 |
|
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|a xxxiii,493 pages :
|b colour illustrations ;
|c 28cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction to media -- 2. Written media -- 3. Electronic media -- 4. Strategic communication -- 5. Regulation and control of the media
|
| 650 |
|
0 |
|a Communication
|
| 650 |
|
0 |
|a Mass media
|
| 999 |
|
|
|a 1000180372
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|