Research methods for business : a skill building approach, 8th edition, asia edition
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken,NJ :
John Wiley & Sons
2020
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| Edition: | 8th edition |
| Subjects: |
Table of Contents:
- 1. Introduction to Research
- 2. The Scientific Approach and Altenative Approaches to Investigation
- 3.Defining the Management Problem
- 4. Defining the Research Problem
- 5. The Critical Literature Review
- 6. Theoretical Framework and Hypothesis Development
- 7. Elements of Research Design
- 8. Interviews
- 9. Observation
- 10. Administering Questionnaires
- 11. Experimental Designs
- 12. Measurement of Variables: Operational Definition
- 13. Measurement of Variables: Scaling, Reliability and Validity
- 14. Sampling
- 15. Quantitative Data Analysis
- 16. Quantitaive Data Analysis: Hypothesis Testing
- 17. Qualitative Data Analysis
- 18. Conclusions
- 19. The Research Report