Research methods for business : a skill building approach, 8th edition, asia edition

Bibliographic Details
Main Authors: Uma Sekaran (Author), Roger Bougie (Author)
Format: Book
Language:English
Published: Hoboken,NJ : John Wiley & Sons 2020
Edition:8th edition
Subjects:

MARC

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020 |a 9781119683537 
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050 0 0 |a HD30.4   |b .B68 2020 
090 0 0 |a HD30.4   |b .B68 2020 
100 1 |a Uma Sekaran ,   |e author 
245 0 0 |a Research methods for business :   |b a skill building approach, 8th edition, asia edition   |c Uma Sekaran, Roger Bougie 
250 |a 8th edition 
264 1 |a Hoboken,NJ :   |b John Wiley & Sons   |c 2020 
300 |a xxv, 396 pages ;   |c 26cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references 
505 0 |a 1. Introduction to Research -- 2. The Scientific Approach and Altenative Approaches to Investigation -- 3.Defining the Management Problem -- 4. Defining the Research Problem -- 5. The Critical Literature Review -- 6. Theoretical Framework and Hypothesis Development -- 7. Elements of Research Design -- 8. Interviews -- 9. Observation -- 10. Administering Questionnaires -- 11. Experimental Designs -- 12. Measurement of Variables: Operational Definition -- 13. Measurement of Variables: Scaling, Reliability and Validity -- 14. Sampling -- 15. Quantitative Data Analysis -- 16. Quantitaive Data Analysis: Hypothesis Testing -- 17. Qualitative Data Analysis -- 18. Conclusions -- 19. The Research Report 
650 0 |a Business   |x Research   |x Methodology 
700 1 |a Roger Bougie ,   |e author 
999 |a 1000180484   |b Book   |c Open Shelf (1 Day)   |e Tembila Campus