Portfolio building activities in social media : exercises in strategic communication
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| Format: | Book |
| Language: | English |
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Los Angeles :
Sage Publications
2019
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Table of Contents:
- 1. Introduction to social media : an art and science
- 2. Ethical and legal fundamentals in social media
- 3. Personal and professional branding
- 4. Industry qualifications and roles
- 5. Research in social media : listening, monitoring, and analysis
- 6. Strategic planning for social media
- 7. Strategic writing for social media
- 8. Audience segmentation and analysis
- 9. Creating, managing, and curating content
- 10. Measurement, evaluation, budget and calendar
- 11. How social media is applied : exploring different specializations, part I
- 12. How social media is applied : exploring different specializations, part II
- 13. What does the social media world have that is new?