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00000cam a2200000 7i4500 |
| 001 |
0000099069 |
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20210201093000.0 |
| 008 |
200812s2019 cau eng |
| 020 |
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|a 9781544338255
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415.1265
|b .F74 2019
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| 090 |
0 |
0 |
|a HF5415.1265
|b .F74 2019
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| 100 |
1 |
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|a Freberg, Karen June ,
|e author
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| 245 |
1 |
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|a Portfolio building activities in social media :
|b exercises in strategic communication
|c Karen Freberg
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| 264 |
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1 |
|a Los Angeles :
|b Sage Publications
|c 2019
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| 300 |
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|a 89 pages ;
|c 26 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 505 |
0 |
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|a 1. Introduction to social media : an art and science -- 2. Ethical and legal fundamentals in social media -- 3. Personal and professional branding -- 4. Industry qualifications and roles -- 5. Research in social media : listening, monitoring, and analysis -- 6. Strategic planning for social media -- 7. Strategic writing for social media -- 8. Audience segmentation and analysis -- 9. Creating, managing, and curating content -- 10. Measurement, evaluation, budget and calendar -- 11. How social media is applied : exploring different specializations, part I -- 12. How social media is applied : exploring different specializations, part II -- 13. What does the social media world have that is new?
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| 650 |
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|a Internet in public relations
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| 650 |
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0 |
|a Internet in publicity
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| 650 |
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0 |
|a Internet marketing
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| 650 |
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0 |
|a Social media
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| 999 |
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|a 1000180419
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
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