Social media communication : concepts, practices, data, law and ethics
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| Format: | Book |
| Language: | English |
| Edition: | Second edition |
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Table of Contents:
- 1. Introduction to social media concepts
- 2. CMC, diffusion and social theories
- 3. Social media in journalism
- 4. Social media in public relations
- 5. Social media in advertising and marketing
- 6. Social media metrics and analytics